I’ve always believed that every brand (just like every person) has a story waiting to be told. Mine began as a biology major and communication minor, an unusual blend that made me just as fascinated with the intricacies of how things work as with the ways we connect and communicate.

After college, I jumped into the corporate world and explored just about everything—from animal rehabilitation to project management. No matter the role, I always found myself drawn to creative problem-solving. I loved reimagining workflows, designing engaging trainings, and finding that extra spark that turned a customer interaction into a real connection. Along the way, I learned that creativity thrives within structure. When supported by solid systems and thoughtful project management, it can really shine.